Swiss Alphorn Master

Josef Stocker is considered to be one of the most skilled Alphorn craftsman in Switzerland. He is credited with building the longest Alphorn in the world at 154 feet. We paid a visit to his shop in the town of Luzern and spent some time shooting him at work. What struck me immediately was the cleanliness of his shop; everything was in great shape from the uncluttered floor space to the spotless condition of his machinery. This is a trend I noticed throughout our travels in Switzerland. Not only is it a picture-perfect country but an immaculate one as well. Nothing very fancy here…tried to show as much of the process as possible and ended with the obligatory shot of him in traditional dress playing one of his creations in the field outside his shop. Of course I had to begin the story with a clip from the well known Ricola commercial.

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